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Perpetual Traffic

(Part 2) How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo

Perpetual Traffic

Tier 11

Business, Marketing, Entrepreneurship

4.7867 Ratings

🗓️ 3 May 2024

⏱️ 26 minutes

🧾️ Download transcript

Summary

Ralph Burns and marketing maven Lauren Petrullo navigate the digital shopping aisles frequented by Gen Z and Millennials. With her Disney-honed savvy, Lauren discusses how these consumers trust algorithms more than ads and why brands must tune into digital trends to keep up. From the quirks of Gen Alpha to the power of TikTok in buying decisions, this discussion unpacks the toolbox for today’s digital marketers. Tune in to learn why understanding these tech-savvy shoppers could be the key to your brand’s next big break.

Chapters:

  • 00:00:00 Kickoff with Ralph: Diving into Gen Z and Millennial Shopping Behaviors
  • 00:00:35 Lauren's Expertise Unleashed: Decoding Marketing Trends for Young Consumers
  • 00:01:44 Spotlight on Gen Alpha: Preparing for the New Frontier in Consumerism
  • 00:05:40 The Digital Marketplace: How Social Platforms and Amazon Shape Purchasing
  • 00:07:22 Tag, You're It!: The Role of Product Tagging on Instagram and TikTok
  • 00:08:45 Consumer Intelligence: How Brands Use Data to Predict and Influence Purchases
  • 00:10:12 A Look Ahead: Disney's Approach to Predictive Marketing
  • 00:13:01 Future-Proof Marketing: Crafting Immersive Experiences for Gen Alpha
  • 00:19:49 Big Brand Playbook: Utilizing Major Strategies for Your Business's Advantage
  • 00:22:23 Wrap-Up: Key Takeaways and Actionable Insights for Marketers

LINKS AND RESOURCES:


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Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game.

0:06.8

If you've been a PT listener for any period of time, you know that we talk about top of funnel

0:10.5

all the time and how challenging it is for you to get quality top of funnel clients or leads

0:17.9

or customers and then convert them typically at bottom of funnel.

0:22.9

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:40.2

but they pair it with display retargeting.

0:43.4

So you're hitting the audiences with a complete approach.

0:46.6

You reach them, then you remind them, and then you collect the revenue.

0:51.5

It's a strategy designed to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:13.0

And the match rate is awesome.

1:15.1

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCriter, we twisted

1:28.8

their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all,

1:35.1

and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform

...

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