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Perpetual Traffic

Back to the Beginning: Kasim Aslam’s Smart Shopping Secrets

Perpetual Traffic

Tier 11

Business, Marketing, Entrepreneurship

4.7 • 867 Ratings

🗓️ 10 May 2024

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is a fond farewell to Kasim Aslam, celebrating his impactful tenure on Perpetual Traffic. We are revisiting Kasim’s debut episode, the one that landed him the (unpaid) gig and doubled his business at Solutions 8. You can reflect on how the strategies discussed have cycled back to relevance with the advent of Google Performance Max. Kasim’s expertise shines in his first appearance as he demystifies Smart Shopping and Google’s vast data prowess, making a compelling case for its use in e-commerce. A fitting replay that not only honors Kasim’s contributions but also highlights the timeless value of data-driven marketing strategies.🎙️🚀

Chapters:

  • 00:00:00 - Introduction to Perpetual Traffic: A Tribute to Kasim Aslam
  • 00:01:39 - Insights on Google Performance Max
  • 00:04:26 - Kasim’s First Episode: A Look Back
  • 00:05:49 - Achieving Astounding E-commerce Results
  • 00:09:00 - Leveraging Google's Extensive Data for Marketing
  • 00:14:23 - Google’s Data Profiling
  • 00:18:55 - Strategies for E-commerce Growth with Smart Shopping
  • 00:22:00 - GTIN Codes and Product Feeds
  • 00:24:00 - Lifestyle Images in Ads
  • 00:27:00 - High-Ticket Items and Lead Generation
  • 00:28:49 - Smart Shopping: Best Practices and Pitfalls
  • 00:29:46 - The Role of Conversion Tracking in Smart Shopping
  • 00:31:22 - Overcoming Smart Shopping Campaign Hurdles
  • 00:32:20 - Effective Budget Allocation for Smart Shopping
  • 00:33:15 - The Significance of Product Selection in Campaigns
  • 00:44:18 - Expanding Smart Shopping Campaigns Thoughtfully
  • 00:48:01 - Post-Learning Phase: Campaign Optimization
  • 00:52:25 - Selecting an Agency for Google Ads Management

LINKS AND RESOURCES:


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Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game.

0:06.8

If you've been a PT listener for any period of time, you know that we talk about top of funnel

0:10.5

all the time and how challenging it is for you to get quality top of funnel clients or leads

0:17.9

or customers and then convert them typically at bottom of funnel.

0:22.9

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:40.2

but they pair it with display retargeting.

0:43.4

So you're hitting the audiences with a complete approach.

0:46.6

You reach them, then you remind them, and then you collect the revenue.

0:51.5

It's a strategy designed to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:13.0

And the match rate is awesome.

1:15.1

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCriter, we twisted

1:28.8

their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all,

1:35.1

and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform

...

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