The Birch Show.

Tommy, will you call our producer Jackson into the studio?

Because I'm about to make him an offer that he absolutely can and should refuse it.

I think I have established on The Birch show here that over the course of 20 years,

and I have some pretty bad ideas that I just I just greenlighted.

But in radio, no idea is a bad idea.

Oh no, I thought plenty of it.

That's bad ideas.

The problem here with that cliche is it's only a bad idea if you present it to others to shoot down.

But if you don't present it, it's not a bad idea.

And fun fact, your name's on the show, so you can pretty much present whatever you want.

Yeah, and I think more often than not, 90% of the time, what we'll do is we'll have

brainstorming meetings and we will decide on what we're going to do.

And then we have to send everything over to corporate.

Then they have to send it over to their legal department.

Boring, boring, boring.

Takes two years to get a promotion on the air now.

Yeah, it does, right?

So, you know, that's what got me in trouble with our last, my last bad idea,

which was our celebrity challenge, right?

I didn't run through corporate, no legal.

So we got into all sorts of problems with our celebrity challenge with Mo ended up winning.

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