Threads loses half of its 100M users

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 23 August 2023

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2542, we delve into the news surrounding the social media platform Threads, which experienced a significant loss of half its 100 million users. Join us as we analyze the factors that might have contributed to this decline and discuss the lessons marketers and entrepreneurs can learn from Threads' experience. We explore the challenges faced by social media platforms in retaining user engagement and the implications for businesses that rely on these platforms for marketing. Gain valuable insights into the dynamic nature of social media trends and the importance of adapting strategies to changing user behaviors. Whether you're a marketer, business owner, or social media enthusiast, this episode provides valuable insights into user engagement, platform shifts, and staying resilient in a rapidly evolving digital landscape. Tune in and stay informed about the dynamics that impact the social media ecosystem. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Threads loses half of its 100M users. [00:28] Important takeaways and lessons. [01:48] What we liked about Threads when it started. [02:22] Whether Threads will ultimately fail. [03:06] Retaining and expanding your user base. [03:25] Tips to get the most out of Threads as a marketer. [03:45] Posting to Threads to test content. [04:28] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Threads Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right, so threads just lost half of its early users.
0:04.7	So I think the number was they got up to 100 million or so, and they're saying that maybe
0:09.8	only 50 million or so are sticking around.
0:12.3	That's kind of the headline number that I'm seeing.
0:13.8	Have you heard something similar?
0:15.8	I haven't seen any data on how many threat users are sticking around, but I know a lot of people
0:20.9	have stopped using threads that were super engaged in the first week.
0:24.6	Yeah, so I think, I mean, what do you think are some of the lessons here?
0:28.8	You can go first and I'll go.
0:32.0	Just because something is hot and everyone's talking about it doesn't mean it's going to permanently
0:36.4	stay that way.
0:38.6	Another thing too is in marketing, what people don't really comprehend is,
0:46.6	when you're used to something,
0:47.8	consumers are used to something,
0:49.2	it's hard to change your perception.
0:51.2	So for example, people are used to going on Twitter to post similar types
0:55.8	and messages that they would post on threads. It's hard to just get them to switch and
0:59.8	just be like all of a sudden hey you no longer need to post on Twitter or you can do both.
1:05.1	We tend to get stuck on our ways and another great example of this is Google.
1:09.4	There's been a lot of studies that show that being search results are more relevant than
1:12.7	Google but as consumers we're used to just going to Google and searching and
1:16.4	we're happy with it. You know, is being better or not? Well that's debatable but
	...

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