The promise that I issue to you is that by 1 o'clock today, you will know more than you do now.

LBC 97.3 Mystery Hour with James O'Brien.

Three minutes after 12, this is LBC 97.3. And this is your, this is the only hour in the week where I don't have anything in front of me,

except a blank piece of paper. Yeah, you'd probably find that quite hard to believe.

You think I conduct every conversation on the program with a blank piece of paper in front of me.

But I don't. This is entirely generated by you. Have you noticed how everyone bangs on about interactivity? It can't turn on the

telly these days without being asked to send in your thoughts, tweet your ideas, as if it's

some amazing new invention. This is the oldest commercial radio station in the United Kingdom,

and rapidly becoming the most popular, certainly up there and thereabouts in London.

And that's all we do is interactive. It's all we

actually do. It's why we've got our phone lines open and it's great that we've now got emails

and tweets and texts. But this notion that interactive media allowing people to have their say

is modern or novel or new or original in any way, shape or form is frankly palpably ridiculous.

And this is the most interactive part of the week, because this is when you not only set the

questions, but also provide the answers. So the way it works is a bit like the newspaper columns,

the notes and queries, the Q&As, you've seen them. Someone writes in and says,

why do we do this, or where does that come from, or what is this or that or the other,

and someone else writes in, sometimes weeks later, with an answer. This is immediate

interactivity. We aim to get our answers up before the hour is over. And that guarantee you heard

a moment ago, a slightly distorted voice production. It's true. It's

genuine. You will know more now. You will know more by one o'clock than you do now. You might not be

grateful for the knowledge and you might not even remember it by 10 past one, but there is no

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