Investor Spotlight: Jaxon Stuart, Spacestation Investments
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 29 November 2025
⏱️ 39 minutes
🧾️ Download transcript
Summary
In this episode of the Startup CPG Podcast, host Hannah Dittman sits down with Jaxon Stuart, Investor at Spacestation Investments, to explore a unique intersection of venture capital, influencer marketing, and creator-led brands. The conversation reveals how Spacestation evolved from a corporate angel arm founded by a top YouTuber into a full-fledged investment fund—and why their model of strategic SPVs combined with committed capital makes them stand out in the consumer investing landscape.
Jaxon shares how Spacestation approaches investing through their "three Ps" framework: people, product, and progress. He discusses the transition from deal-by-deal SPVs to their newly launched venture fund, what momentum really means when evaluating early-stage brands, and why building authentic relationships with founders matters more than checking boxes. Drawing from portfolio successes like Magic Spoon, Graza, Olipop, and Oura Ring, Jaxson reveals what separates compelling investment opportunities and how Spacestation's creator network adds differentiated value beyond capital.
Throughout the episode, listeners gain practical insights on investor-founder dynamics, when to start fundraising, and why every founder should write a comprehensive deal memo on their business. Whether you're pre-seed or scaling to Series A, this conversation offers actionable strategies for building fundable brands while leveraging modern marketing channels and maintaining operational excellence through AI and lean operations.
Listen in as they discuss:
- Spacestation's origin story: from YouTuber-founded angel arm to venture fund
- The Magic Spoon bowl and spoon origin story and early value-add investing
- SPVs vs. committed capital funds: structure, flexibility, and founder implications
- The "three Ps" framework: people, product, and progress in diligence
- Why momentum across multiple metrics matters more than single data points
- Building 10+ year relationships with founders and the "low bar" of being a good investor
- How Spacestation curates strategic SPV investors from the creator economy
- Why every founder should write a living deal memo on their business
- When to start fundraising: profitable growth vs. accelerating exit timelines
- AI's role in operational efficiency and reducing headcount needs
- The importance of being value-additive before asking for VC jobs
Episode Links:
Website: https://www.spacestationinvestments.com
Personal LinkedIn: https://www.linkedin.com/in/jaxonstuart/
Company LinkedIn: https://www.linkedin.com/company/space-station-investments/
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Transcript
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| 0:00.0 | A few years back when I ran a beverage company, we had to launch using those plastic sleeves to put our designs on the cans. |
| 0:08.0 | But they looked bad, the sleeves get stretched out, they don't cover the full can, and overall they just look and feel low quality. |
| 0:14.0 | Lucky for you, digital can printing technology has come so far over the last few years that now you can launch your beverage brand or new skews with a fully |
| 0:21.7 | printed look and it's at similar pricing to those plastic sleeves. |
| 0:25.3 | Our friends at CanWorks, which is the largest U.S.-based digital can printer, are happy to work with |
| 0:30.1 | our community at very low minimums, even one palette. |
| 0:32.9 | They've got locations in the East Coast, the West Coast, Texas. |
| 0:36.0 | Get in touch with them through our contact form. |
| 0:38.2 | It's at canworksprinting.com slash startup CPG. Something that's really helped me in my career is writing. |
| 1:03.9 | I'm such a believer that writing will help you produce more clear thinking. |
| 1:09.1 | And like number one piece of advice that I give consistently to any |
| 1:12.9 | founder is to write a deal memo on your business that is like the ins and outs of why you're |
| 1:18.7 | building this product, what the product does, and the future of what you're trying to create. |
| 1:25.8 | Hey everybody. I'm Hannah Ditman, Operations and Finance host of the Startup CPG podcast. |
| 1:32.0 | Today, I'm joined by Jackson Stewart from Space Station Investments. Jackson rocketed from |
| 1:37.3 | high school entrepreneur to CPG investor and now brings a blend of operator, finance, and venture |
| 1:42.7 | experience with a healthy dose of |
| 1:44.8 | heartfelt passion to Space Station. Space Station investment sits at a unique intersection |
| 1:50.0 | of venture, influencer marketing, and creator-led brands, born out of deep roots in YouTube, |
| 1:55.1 | social media, and community building. They're not just writing checks. They're rolling up their |
| 1:59.4 | sleeves as strategic investors to help launch brands into orbit. |
| 2:03.4 | In this episode, we talk about how Space Station approaches investing SPVs versus deployable funds. |
... |
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