Founder Feature: Linda Xu of Huā Wellness
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 28 November 2025
⏱️ 28 minutes
🧾️ Download transcript
Summary
In this episode of the Startup CPG Podcast, Caitlin Bricker is joined by Linda Xu, founder of Huā Wellness—a wellness brand dedicated to stress relief through natural, clinically backed ingredients. Linda shares her journey from a demanding career in health tech to launching Huā Wellness, driven by a deeply personal experience with burnout and a passion for holistic health.
They dive into the science behind key ingredients like ashwagandha, L-theanine, holy basil, and cacao seed, as well as the mental and physical impact of chronic stress. Linda also opens up about her own experience with burnout, navigating life as a solopreneur, and her mission to reconnect people with nature—even in an urban setting. They also discuss the gender stress gap, building brand community, and Huā Wellness’ commitment to promoting green spaces.
Whether you're an aspiring founder, wellness enthusiast, or just someone who needs a little help managing stress, this episode offers insight, inspiration, and practical tips.
Tune in to learn more about the science behind Hua Wellness and the entrepreneurial vision driving its growth.
Listen in as they share about:
- Founding & Mission of Huā Wellness
- Products & Ingredients
- Urban Wellness & Connection to Nature
- Branding and Cultural Roots
- Gender Stress Gap
- Entrepreneurial Experience
- Community and Customer Engagement
- Advice to Aspiring Founders
Episode Links:
Website: https://huawellness.com/
LinkedIn: https://www.linkedin.com/in/lindamxu/
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
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- Visit host Caitlin's Linkedin
- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
- Episode music by Super Fantastics
Transcript
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| 0:00.0 | A few years back when I ran a beverage company, we had to launch using those plastic sleeves to put our designs on the cans. |
| 0:08.0 | But they looked bad, the sleeves get stretched out, they don't cover the full can, and overall they just look and feel low quality. |
| 0:14.0 | Lucky for you, digital can printing technology has come so far over the last few years that now you can launch your beverage brand or new skews with a fully |
| 0:21.7 | printed look and it's at similar pricing to those plastic sleeves. |
| 0:25.3 | Our friends at CanWorks, which is the largest U.S.-based digital can printer, are happy to work with |
| 0:30.1 | our community at very low minimums, even one palette. |
| 0:32.9 | They've got locations in the East Coast, the West Coast, Texas. |
| 0:36.0 | Get in touch with them through our contact form. |
| 0:38.2 | It's at canworksprinting.com slash startup CPG. |
| 0:42.7 | Thank you. I honestly thought there was something wrong with me. |
| 1:03.3 | And in the middle of night, I was just like, I can't sleep. |
| 1:06.6 | I told my boyfriend, I think I need to go to urgent care. |
| 1:10.1 | And the ER did a bunch of tests on me. |
| 1:12.4 | They couldn't really find anything. |
| 1:14.8 | But at the end, they were like, yeah, you're just extremely stressed out. |
| 1:19.4 | And that was when I really realized how physical symptoms could manifest from just stress. |
| 1:29.7 | Hey, everybody. this is Caitlin Bricker, editor at Startup CPG. |
| 1:34.0 | We are back with another founder feature. |
| 1:36.6 | Stress got you down? |
| 1:37.6 | Well, we might have a solution for you. |
| 1:39.7 | Today we're talking with Linda Shue, founder of Hua Wellness. |
| 1:43.4 | Hua Wellness is an NYC-based brand with a mission to reconnect people to nature through |
... |
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