You really want to find ways to get in front of people that already like the medium.

And what I mean by that is people will spend a ton of money on ads that are not some of the platforms I mentioned or they'll spend money advertising

and newsletters. The thing is what you don't want to do is you don't want to have to convince

somebody to like podcast and then to like yours. You just want to get people that already

like podcasts to just learn about yours. What's up? How's it going?

Hello Scott, how are you? I'm amazing. I'm a few minutes late. I'm very sorry. It's totally fine.

Where are found how you based? I'm in Fort Lauderdale in Miami in Florida right now.

But I'm originally from Toronto.

We just moved down here about a year and a half ago.

Oh, I think that's on the move.

It's a big move.

The weather is beautiful.

Taxes are great, you know, so everything's working out so far.

What means do you want to make that move from Toronto's Canada?

Toronto's Canada, yeah, exactly.

So we moved down just at the tail end of COVID when things were still actually locked down here in Canada.

Everything else was a little bit more opened up in the rest of the world.

We were locked down for a while.

So at the tail end of it, we were already planning on moving down to the US, like pre-COVID, but obviously we couldn't during COVID.

And then after COVID, we, sort of finishing up we just made the decision to move

down and it's funny because pre COVID we were thinking like New York or LA and

then as COVID progressed we're like maybe not New York because it. A. And then as COVID progressed, we're like, maybe not New York because it's

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