Introduction Who do I think I am?

Who do I think I am?

It's a fair question.

Who do I think I am to write a book on not being precious?

It's tempting to list off my resume, but here's the thing.

No matter how I try to word it, it just ends up sounding like bragging. You know how it

goes, whether it's a back cover blurb, a website website or a publicist laying out the stats it's all the same

He's directed close to 1,000 music videos made feature films that hit the box office worked with billion dollar brands and sure all of that is true

but let's be real those accomplishments might sound impressive on paper but if I wrote them out

here it wouldn't feel like it belonged in this book.

It would feel like I was trying to prove something and honestly that's not what this is about.

I've spent over 30 years doing what I do

by God's grace and that's the part that matters most. The fact that I'm still

here, still making things, still pivoting, still creating after all this time

that's what I hang my hat on

not the number of videos films or clients

for me the real qualification for writing this book

isn't any particular achievement it's that I've had the freedom to keep doing

what I do. That's what not being precious is all about. When I say not being precious, I mean having the ability to walk away at any given moment.

It means staying true to what I want to accomplish and create.

For me, not being precious is about freedom.

It doesn't mean everything's going to be easy, and it certainly doesn't guarantee more money

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