Don't be precious, by Darren Doan.

Forward by Paul Gomez, co-founder of Hurley.

I'll never forget the day when I walked out into the parking lot at Hurley,

and there was Darren Doan standing toe to toe with another employee

ready to throw down in the middle of the parking lot.

They were about to have an actual fist fight.

I'm still not entirely sure what sparked the conflict but one thing was clear.

Somebody was being way too precious about something and Darren wasn't having it.

That's Darren for you.

He's not the kind of guy who wastes time with ego politics or any form of preciousness

He's always been ready to roll up his sleeves get in the trenches and make things happen no matter what

The thing is most people talk about getting things done, but Darren, he lives it.

That punk rock attitude, throwing caution to the wind, not caring if he's breaking rules or stepping on toes, that's in his DNA.

I remember the early days of Darren's career when he was breaking the mold, combining

vintage punk rock energy with an aggressive take no prisoner style of filmmaking.

But what made him unique wasn't just the aggression, it was the way he threw in comedy, fun,

and a kind of mischievous energy that no one else was bringing to the table at the time.

He was doing something new, something raw, and he was doing it without ever being precious about his work or reputation.

Darren never cared about fitting into any box. And the truth is, Darren hasn't changed. He's

still got that punk rock spirit today, even though punk rock itself is dead. It's not a movement

anymore. But Darren's philosophy of getting rad, of not being precious, continues

to change the game. In a world where most people are obsessed with image, reputation,

...