a little backstory.

It was the summer of 2018 when I realized once again I needed to reinvent myself.

Not just a slight pivot, but a complete re-evaluation of how I communicated my skill set

to the world. For years I had labeled myself as a filmmaker

which felt true at first but over time I realized I was doing far more than that.

Sure I directed music videos commercials and feature films I

launched ad campaigns and headed entertainment divisions. But even as I wore

all these hats the identity of filmmaker became a box I had outgrown. The world didn't just need filmmakers anymore. It needed creators, thinkers, problem solvers, and hustlers.

I had to ask myself, what exactly am I? I wasn't just one thing. I was a filmmaker, a

producer, a photographer, a designer, a content creator, a complete creator, and that

realization didn't come easily.

It came messy, clumsy, and wild,

like most things worth doing.

I had to figure out how to position myself in a way

that showed not just my skill set,

but my adaptability, my ability to jump into the

chaos and bring something out of it. Looking back I never had the luxury of

being precious about my identity. My whole career has been based on diving into what felt like a suicide mission, jobs

no one else wanted, projects that seemed doomed from the start.

That's where I found my comfort zone. I didn't step into roles where I thought,

Yeah, I've got this. No, I've always taken the ones where everyone agreed it was going to fail.

That's where I felt I could add the most value. taken the ones where everyone agreed it was going to fail.

...