INTRODUCING THE BEST OF THE BRUTAL TRUTH ABOUT SALES SHOW - B2B SALES
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
4.8 β’ 1.2K Ratings
ποΈ 29 October 2021
β±οΈ 3 minutes
ποΈ Recording | iTunes | RSS
π§ΎοΈ Download transcript
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Transcript
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| 0:00.0 | Hey, I've got some exciting news for everybody. I've created a new feed on iTunes or whatever |
| 0:07.2 | podcast player you're listening to. It's called the best of the brutal truth about sales |
| 0:13.1 | and selling. So just search for the best of. The benefit of this is I'll be posting previously |
| 0:20.4 | recorded episodes, ones that you may have heard of over the years or you may have missed. |
| 0:27.0 | I've been doing this for 12 years. So there's a lot of great content and a little bit more |
| 0:32.4 | of a mix is some experts, some solo, some co-host type interviews and discussions. But ever since |
| 0:41.8 | the beginning of the podcast, I always wanted it to be evergreen, meaning that you could listen |
| 0:48.8 | to it five, 10 years later. And the lessons would translate well. So it's not current events or |
| 0:58.4 | what's going on just this year. I tried to move away from that because it just doesn't last. And by |
| 1:05.3 | the time you hear it, it implements something, everything's changed anyway. But what typically does |
| 1:11.6 | and change is people and how to work with people. And certainly the things that work in sales in |
| 1:19.5 | general stay very consistent. So it'll be easier to find. There'll be more of them. And if you want |
| 1:27.2 | to get more, you know, complex sales content, it'll be published more often. So just search for it, |
| 1:35.5 | it has a little bit different of a logo. It doesn't have any URLs at the bottom. And it's a straight |
| 1:43.4 | up and down boxing glove. So it's the best of the brutal truth. Let me know what you think of it. |
| 1:49.9 | Subscribe to both. This feed will stay consistent as long as it works. And this way you'll have all |
| 1:57.7 | the brutal truth you can stand. Also check out the other shows, sales leadership. I'm really putting |
| 2:03.5 | some effort into that in both solo and interviews. People told me on LinkedIn, I've been too hard |
| 2:10.0 | on sales leaders. So I decided I like sales leaders. The best ones. And a lot of you have worked |
| 2:18.1 | for a great one. I hear a lot of complaining. Maybe that's what drives me there. But I really want to |
| 2:24.0 | help sales leaders think differently. Share their ideas. The major shifts that they can take |
| 2:34.1 | to increase revenue and get away from the bookkeeping and accounting of sales. Get somebody else |
... |
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