One of the experiences I trust every home brewer shares is the feeling of awe that comes from

witnessing the conversion of Wirt into beer through the fermentation process.

Even after 15 years, I still get giddy when I see the first signs of airlock activity, a nice fluffy croyson developing

on top of my beer.

The worst is when this takes too long.

You all know the anxiety that comes from checking on a batch a day after pitching and seeing no action. This is why we love Imperial yeast who pack 200 billion cells of the purest yeast

into each pitch right pouch, which assures quick starts, healthy fermentation,

and predictably great results.

I strongly urge all of our listeners to check out everything

Imperial Yeast has to offer and let them know that you appreciate their

support of the Brulosophy podcast while you're at it. All right, on to the show. Take a poll of a bunch of home brewers and ask them what their favorite brewing ingredient is.

I bet a large majority would say it's hops.

For good reason, hops are absolutely amazing and contribute myriad wonderful characteristics to beer,

from fruity and

and it seems the number of varieties available to Brewers grows every year.

This is the Brullosophy podcast. I'm your host Marshall Shot and on this episode

we're going to be focusing on a really cool new hop product

You're all going to want to get your hands on as soon as possible. It's called lupomax and it was recently released to the public

Though little secret I've had the opportunity to use a couple

different varieties of Luper Max over the last few months. I'm going to be joined by some folks

from North America's leading hop supplier, Haas, who developed Luper Max as well

as some friends from Yakima Valley Hopes in

...