Instagram Reels vs TikTok vs YouTube Shorts - Which One is Best? #1755

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 4 June 2021

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1755, we talk about which channel performs best out of TikTok, Instagram Reels, and YouTube Shorts. Since the advent of the short video format popularized by TikTok, we have seen many platforms adopt reel-like features. Tune in and learn which channel is best but why you should still cast the net wide! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Instagram Reels vs TikTok vs YouTube Shorts - Which One is Best? [00:35] A brief overview of TikTok, Instagram Reels, and YouTube Shorts. [01:08] Which of the three perform best from a traffic standpoint. [01:30] Jake Fellman’s approach to his YouTube channel. [02:40] The moral of the story: Use all three! [03:20] Repurposing your content to any channel that offers a reel feature. [03:50] Go to marketingschool.io/live to hang out with Neil and Eric in September. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today’s Episode: Jake Fellman Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.4	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	The faster your website loads, the better off you are.
0:31.4	With Google's Corvital update, that makes it super, super important to optimize your
0:35.5	site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use dream host.
0:42.2	So just go to dream host or Google it, find it, check it out, and it's a great way to
0:47.1	improve your low time.
0:48.6	All right.
0:50.6	So today, we're going to talk about Instagram Reels versus TikTok versus YouTube Shorts,
0:56.8	which one is best.
0:58.0	So let me give you a quick outline on these different kind of shorts style videos.
1:04.1	So TikTok first came out with kind of the dancing videos, right?
1:07.3	15 seconds or so.
1:08.3	Now they have 60 seconds and they grew into the big company that they are right now.
1:13.2	And then what happened was Instagram saw it.
1:15.4	So they created Reels and then YouTube saw it and they created Shorts.
1:18.7	Snapchat also created Snapchat Spotlight or Snap Spotlight.
	...

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