Should You Start A Personal Brand or Business Brand? #1754

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 3 June 2021

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1754, we talk about whether you should start a personal brand or a business brand. If you build a great business that people love, your personal brand will follow, but then again, we are seeing more and more examples of the opposite scenario these days too! Join us today and hear more about our take on the matter. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Start A Personal Brand or Business Brand? [00:30] Examples of personal and business brands. [00:57] Assessing one of the biggest personal brands, Gary V. [01:31] Corporate brands are easier to sell and have longer lasting power. [02:17] Why building your business brand around your personal brand is risky. [02:55] Personal brands follow from great business brands. [03:48] It depends on your aims. [04:14] Leveraging your personal brand and building a business brand out of it. [05:38] Go to marketingschool.io/live if you want to master SEO! Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today’s Episode: Gary V Kylie Cosmetics Tony Robbins Logan Paul Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.4	Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	And fast your website loads the better off you are with Google's Corvital update.
0:33.2	That makes it super, super important to optimize your site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use dream host.
0:42.2	So just go to dream host or Google it, find it, check it out, and it's a great way to
0:47.1	improve your low time.
0:48.6	All right.
0:50.6	So today we are going to talk about if you should start a personal brand or a business
0:56.4	brand.
0:57.4	What do we mean by personal or business brand, Neil?
1:01.8	So example of a personal brand is Kylie Jenner, example of a corporate brand is Kylie
1:07.0	Cosmetics.
1:08.0	Another example is Nike would be a corporate brand, Tony Robbins, a personal in the B2B
1:12.2	world.
1:13.2	Salesforce would be a corporate brand, a personal brand could be Gary Vaynerchuk.
1:18.0	Yeah.
1:19.0	So we've talked about this.
	...

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