How to Succeed in Podcasting in 2021 #1756

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 5 June 2021

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1756, we talk about how to succeed in podcasting in 2021. Neil and Eric have been in the podcasting game for a long time and have learned a lot since this podcast sounded like it was recorded in a bathroom! Tune in and learn how to assess the success of your show, how to improve it based on the data, and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Succeed in Podcasting in 2021. [00:28] How long we have been doing podcasting for. [01:18] Aim for a daily podcast and be sure to repurpose it. [01:53] How to push the marketing of your podcast hard at first. [03:01] Play around with your calls to action. [03:10] Show as many episodes as possible on the hosting page. [03:35] Working out how to keep retention rates up. [04:03] Why Neil and Eric upgraded their mics. [05:05] Be sure to watch your analytics and optimize based on your insights. [06:48] Advertising your podcast by doing collaborations. [07:14] Why lots of downloads aren’t an indicator of success. [07:45] Go to marketingschool.io/live to hang out with Neil and Eric in September. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today’s Episode: Chartable Heil PR40 RØDEcaster Pro Libsyn Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	And fast your website loads the better off you are with Google's Corvital update that
0:33.2	makes it super, super important to optimize your site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use dream host.
0:42.2	So just go to dream host or Google it, find it, check it out, and it's a great way to
0:47.1	improve your low time.
0:48.6	All right, so today we're going to talk about how to succeed in podcasting in 2021.
0:57.4	So Neil and I, we've been doing this podcast for, I think we're coming up on five years
1:00.3	actually.
1:01.3	I checked chartable.
1:02.3	I think we've been doing this for four years and nine or ten months originally we started
1:06.5	in Vegas, Niels back in Vegas now ironically.
1:09.2	We would do it in, do it in his place and he'd have to turn off the AC and get really hot.
1:14.5	So yeah, I've personally been doing podcasting for about eight years now myself.
1:18.8	So we just want to talk about like 2021 has changed a little bit and so we want to give
1:21.8	you a couple of strategies and some hacks.
1:24.7	Neil, you want to go first?
	...

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