Welcome to the art of paid traffic.

This is the show where I bring you the best tips, tactics, and strategies for using paid traffic to grow your business on autopilot.

You also hear what's working and not working right now from the top minds and online marketing

so that you can get more leads and sales every day without having to empty your wallet

in the process. All right, let's jump into it.

What's up, everybody? Rick Mulready here and welcome to episode number 60 of the Art of Paid

Traffic Podcast. Thanks so much for taking a few minutes out of your day to hang out with me today.

Really appreciate that. Today we're going to be talking about Instagram ads. Everybody seems to be

talking about them yet. I'm not seeing a ton of people use them yet outside of big brands. I've not

yet tested them because I've really, to be honest to you, I felt like there's been a lot of

conflicting information out there about them. And I wanted to let things kind of settle a little bit before testing. So, and a lot of you

have reached out, you know, please, Rick, cover our Instagram ads here on the podcast. So that's

what we're going to do today. And today I'm going to share with you the most up-to-date information

that I have come across about what you need to know about Instagram, Instagram ads,

excuse me. Okay. So first off, if you're considering advertising on Instagram, you want to be

sure that you have a strategy. If you know me in any way and you know how I talk about

Facebook ads and other forms of paid traffic. You know that I always harp on,

you got to have a why. So hopefully this goes without saying, but you need to have a clear objective

for why you're spending money on Instagram. Okay. Now, close to 30% of the U.S. population is now using

Instagram. That's a lot of people. It's actually about 400 million monthly active users

that are on Instagram right now. So if you're a business that wants to promote visual content

on mobile devices, Instagram may be a great platform for you to be starting to test out.

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