So that was really the big thing for us.

Like while we were breaking even using like retargeting the meal planning service,

I think the thing that really made the big difference was being able to get video views for less than a cent.

This is the show where I bring you the best tips, tactics and and strategies for using paid traffic to grow your business on autopilot.

You also hear what's working and not working right now from the top minds in online marketing so that you can get more leads and sales every day without having to empty your wallet in the process.

All right, let's jump into it.

What's up, everybody?

Welcome back to the Art of Paid Traffic podcast.

I'm Rick Mulready.

Thank you so much for hanging out with me today.

Really appreciate you taking a few minutes out of your day to do so.

This is episode number 58, and I've got a really cool case study for you today. I'm going to be talking with food bloggers, Dustin and Lacey Buyer from a sweet p-chef.com, and we're

going to be talking about how they've leveraged Facebook ads, specifically Facebook video ads,

to create a business that was generating around $500 a month, and they're now generating over $11,000 per month.

They've done a really fantastic job in building their brand.

I mean, they now get over 150,000 visitors a month to their website.

They're generating over a million, they have generated, I should say, over a million video

views on all their videos.

And in today's episode, we're going a million video views on all their videos. And in today's

episode, we're going to get into the evolution of their food blogging business. We're going to

talk about how and why they started incorporating video into their business, what their

monetization strategies are, when and why they started using paid traffic to grow their business.

...