I think the key for at least the click, getting them to click over to the website wasn't me trying to sit down and try to write an ad.

It was me sitting down and looking at what my target audience had already proven and already voted on that they wanted and just giving that to them in the form of an ad.

This is the show where I bring you the best tips. them in the form of an ad. Welcome to the art of paid traffic.

This is the show where I bring you the best tips, tactics, and strategies for using paid traffic to grow your business on autopilot.

You also hear what's working and not working right now from the top lines in online marketing

so that you can get more leads and sales every day without having

to empty your wallet in the process.

All right.

Let's jump into it.

What's up, everyone?

Rick Mulready here and welcome to episode number 61 of the Art of Paid Traffic Podcast.

Thanks so much for hanging out of me today.

Really appreciate you taking a few minutes out of your day to do so. Got a really good one for

you today. Brian Harris from VideoFruit.com is going to be joining me. To talk about a Facebook

ads experiment that he did, where his goal was to get 500 new email subscribers to his list

for less than a dollar each. So he wanted to spend

$500 on ads in a 14-day period. And he wanted to make sure that all the new people joining

his list were interested in email list building, which is his core topic. He then wanted to make

sure, or he was trying to get 50% of those people joining his email list

to install his software called LISCOL. Brian has a lot of experiments in his business. In fact,

over an 18-month period, he performed over 100 different marketing experiments in his business.

What he does then is report the results back to his audience

...