Insider Secrets of Influencer Marketing with Aliza Freud

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

Aliza Licht

Business, Careers

5.0 • 585 Ratings

🗓️ 19 June 2024

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of Leave Your Mark, I sit down with Aliza Freud, founder and CEO of SheSpeaks, to discuss the evolution of influencer marketing and the nuances of understanding women's consumer behavior. We explore Aliza's experiences from her time at American Express, the concept of the female reality gap, and the importance of authentic influencer collaborations. The conversation highlights how She Speaks uses data and qualitative research to help brands target their audience effectively, as well as the ongoing challenges and successes in the influencer industry, particularly for women. We also explore how the industry has shifted towards content that is native to social platforms and the continuing battle for pay equity among female influencers. This insightful discussion provides actionable career advice and underscores the importance of diversification, authenticity, and understanding consumer benefits over product features.

Transcript

Click on a timestamp to play from that location

0:00.0	Hi, this is Alie the Lict and this is Leave Your Mark the podcast where I brew fresh
0:05.4	career advice with some of my most inspiring and successful friends.
0:09.6	It's professional advice that you can action immediately, whether you're just starting out
0:13.8	in your career or well on your way.
0:16.5	With a massive to-do list and a large cup of coffee, I promise that you can get it all done and still
0:22.5	have time to post about it. I'm really excited to welcome Elisa Freud, founder and CEO of She
0:31.6	Speaks to leave your mark. Elisa, I've never had an Elisa on the show before, so welcome.
0:37.4	Thank you so much. And I love speaking with another Elisa. I've never had an Elisa on the show before. So welcome.
0:43.7	Thank you so much. And I love speaking with another Elisa. We get each other's names right off the bat.
0:49.6	We get each other's names. We don't have to say like, is it Elisa or Eliza? Which I get and you get, I'm sure.
0:56.5	So for everyone listening, Elisa is a former American Express marketing executive and, of course,
0:58.4	the founder and CEO of She Speaks.
1:01.0	She's a noted women's insight expert.
1:09.2	She Speaks was founded in 2008 with the mission to champion and amplify women's voices long before social media and long before we understood
1:13.3	even what an influencer was.
1:16.1	And you've been hailed as a visionary for expert intuition in identifying consumer trends
1:22.0	and cultural movements.
1:24.2	And you have the She Speaks community of female consumers and creators,
1:28.2	which of course provide amazing unfiltered insights into what women want
1:34.6	and what they're thinking about right now.
1:37.7	And then you take that and you really marry that with all of your brand partners, right?
1:43.9	So I am really excited to have you on here because, you know,
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Aliza Licht, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Aliza Licht and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.