The Shocking Truth About Career Setbacks and Success with Amy Shoenthal
LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht
Aliza Licht
5.0 • 585 Ratings
🗓️ 12 June 2024
⏱️ 33 minutes
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| 0:00.0 | Hi, this is Elisa Likt, and this is Leave Your Mark the podcast, where I brew fresh career advice with some of my most inspiring and successful friends. |
| 0:09.6 | It's professional advice that you can action immediately, whether you're just starting out in your career or well on your way. |
| 0:16.5 | With a massive to-do list and a large cup of coffee, I promise that you can get it all done and still |
| 0:22.5 | have time to post about it. |
| 0:26.9 | Who hasn't experienced a setback? |
| 0:30.8 | And my guest today is my friend Amy Shonthal, who is a journalist, author, and a marketing |
| 0:36.8 | executive with nearly two decades |
| 0:39.1 | of experience in social media marketing. |
| 0:41.8 | And throughout her career, she's worked with some of the world's largest brands from |
| 0:45.3 | Procter & Gamble to Google, providing strategic marketing guidance and helping to shape their |
| 0:50.7 | brand narratives. |
| 0:51.9 | But she's also blended her marketing expertise into her formal |
| 0:55.8 | journalism training. And Amy approaches storytelling as sense-making. She is a top contributor to Forbes |
| 1:03.6 | Women in Harvard Business Review. She shines the spotlight on those who have been historically |
| 1:08.4 | underestimated, yet are doing the work to solve |
| 1:11.4 | society's biggest problems. And her book, The Setback Cycle, is really how leaders persevere |
| 1:20.9 | and triumph over setbacks. And Amy has interviewed hundreds of leaders over the years, from |
| 1:26.8 | politicians to Peloton instructors, |
| 1:29.3 | fashion icons to founders, just starting their journeys. |
| 1:33.1 | And Amy, I'm so excited that you wrote this book because Lord knows, setbacks are like every single day at this point. |
| 1:41.0 | I mean, no one's getting around it at all. |
| 1:47.0 | So welcome to leave your mark. |
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