Hi, this is Elie the Lict and this is Leave Your Mark the podcast where I brew fresh career advice

with some of my most inspiring and successful friends.

It's professional advice that you can action immediately, whether you're just starting out

in your career or well on your way.

With a massive to-do list and a large cup of coffee, I promise that you can get it all done

and still have time to post about it.

Welcome to my first solo episode on Leave Your Mark. I mean, I think I did read the excerpt

to On Brand when it was on pre-order, but I've literally never had like an off-the-cuff solo episode.

So here it goes. And you can

give me feedback. And also, I would love to hear if there's any specific topics you want me to

dive into. But really the purpose of this is to make sure that I get the airtime to talk about

topics in a more meaningful, deeper way that are really important to our careers and to our personal brands.

And it's one of those things where I think in general personal branding does need a new PR person

because a lot of times people will think of it as cringy. And I get that, right? It's like, oh, you're just

talking about yourself all day. You're marketing yourself. I really don't think about

personal branding that way. I think of it in terms of making sure that you understand what you

want to be known for. And then communicating that in a really smart, strategic way to your network so that they in turn

can communicate that to other people, especially when you're not in the room. I think where

personal branding goes wrong is a couple different ways. Number one, where people really view it as you have to have this

one niche. Like you can only talk about this one thing. And that, my friends, would be very,

very boring. You can be multifaceted. It is not just what you say and you do. It's not what you

choose to align with or what you don't. It's also all those

...