Here is your Forbes Daily Briefing for Sunday, August 25th.

Today on Forbes, Inside the Battle over Cannabis Legalization in Florida

This November, when voters decide who will become the next president of the United States,

Floridians will also have the chance to vote on whether to legalize adult use cannabis.

If the Sunshine State votes yes on Amendment 3

it will become the 25th state in the US to legalize recreational use

and one of only 14 Republican ones.

If the measure passes, Florida would be and one of only 14 Republican ones.

If the measure passes, Florida would become the first red state in the American South to legalize recreational use.

Kim Rivers, the CEO of Tallahassee-based True Leave, the state's largest cannabis company with

143 medical marijuana dispensaries across the state, believes the importance of Florida

passing adult use cannot be overstated.

Rivers tells Forbes, quote,

this is a pivotal moment in the trajectory of cannabis and ending prohibition.

We have an opportunity here to make a meaningful impact on the national conversation. Florida would be a very big domino to fall.

With only 12 weeks before election day and billions of dollars at stake,

the fight to legalize adult use cannabis in Florida is too close to call.

Home to the country's largest medical marijuana market, which now boasts $2 billion in annual sales.

If the ballot measure passes, Florida's legal cannabis market could bloom into a $6 billion

and annual sales industry by 2026 according to Cannabis Data Firm

Headset. To date, True Leave, which is also one of the country's largest legal

Cannabis Outfits, has donated $65 million to Smart and Safe

...