Here's your Forbes Daily Briefing for Monday, August 26th.

Today on Forbes Love and Money

Why The Girlfriends of Top Tennis Players Are Making Millions For many professional tennis players are making millions.

For many professional tennis players, the U.S. Open represents the busiest few weeks on the calendar.

Given the proximity to deep-pocketed American brands, it's a chance to schmoo's current sponsors

at events off the court and attract new ones with stellar play in front of thousands of

fans in New York, plus millions more on TV.

But in a handful of cases, the players aren't even the busiest people in their own camp.

Paige Lorenz, a social media creator and entrepreneur who has been dating American star Tommy Paul since

22 says quote I have probably as many brand deals as Tommy does during the US

open the 26 year old Lorenz deals as Tommy does during the US Open.

The 26-year-old Lorenz says she expects to post on social media or appear at events for more than 15 sponsors over the next two weeks,

as well as host a pop-up event for her own clothing brand, Dairy Boy.

Lorenz is one of many tennis world influencers experiencing a breakthrough year as brands attempt to reach audiences that aren't traditional

sports fans.

Lorenz estimates that her followers, nearly 700,000 on Instagram, are around 80% female, and that only 10 to 15% are tennis fans.

The trend holds across many sports, especially in the cases of professional athlete partners

including Kiley Kelsey, Aisha Curry, and a handful of

soccer and Formula One wives and girlfriends. But it's tennis that has the greatest appeal to marketers

because of its year-long globetroting schedule, its historic

association with affluent consumers, and the tradition of including cutaways

to the players box as part of national TV broadcasts.

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