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Today on Forbes, inside Suno's $2.5 billion bet that AI mademade music is here to stay. On a frosty February

evening in Cambridge, Massachusetts, Mikey Shulman is spinning up a new song. His electric bass

guitar hangs idly on a nearby wall. A 61 key synthesizer and drum kit remain untouched a few doors away. Instead, he types a few

sparse phrases, pedal steel guitar, country Americana folk, acoustic guitar, into his startup

Suno's AI music generation software. A few seconds later, a song comes to life. Fluid guitar strums and

human-sounding vocals with a smooth southern accent soar over an upbeat tempo. It's instantly

catchy, like if Ella Langley met Lana Del Rey. The tune isn't a chart-topper or a summer hit, but it's evidence enough for why more

than 100 million people have now used Suno to make music. Suno created songs have gone viral on

TikTok, debuted on Billboard charts, and racked up millions of streams. Over seven million

songs are made on the app every day,

catapulting it to the top of the Apple App Store's most downloaded music apps in April,

surpassing Spotify.

CEO Schulman, who is 39 years old, says,

quote,

"...the technology finally allows for billions of people to be creative, to have the fruits of

...