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Forbes Daily Briefing

For This Family, AI Is The New Lemonade Stand

Forbes Daily Briefing

Forbes

Tech News, News, Business

4.418 Ratings

🗓️ 1 May 2026

⏱️ 6 minutes

🧾️ Download transcript

Summary

“Mommy and daddy would always bring home boring notebooks, pens, and chargers with company names on them, but that would just go in the trash. But why not stuffies? You never throw stuffies away.” Quincy Fuller is 8 and already delivering that line like he spent too much time in pitch meetings. He and his 10-year-old brother, Jackson, are co-CEOs of Stuffers, a family-run business that makes custom stuffies, or plush toys, for corporate swag. Their customers include companies like Reddit and marketing agency New Engen. Their office is their play room. Their design team includes an AI model. Their first-year revenue: $100,000.  That makes the Fuller siblings a case study for the "AI-native" generation, one where the gap between a child’s imagination and the finished product has effectively vanished. In previous decades, kids’ entrepreneurship was limited by what they could do physically. Delivering newspapers. Squeezing lemons for lemonade. Mowing lawns. But with AI, the internet, and parents handling the adult work, the gap between a kid’s idea and a manufacturable product has dramatically narrowed. By Anna Tong, Forbes Staff Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Today on Forbes, for this family, AI is the new lemonade stand.

0:08.1

Quincy Fuller is only eight years old, but he's already delivering lines like he spent

0:12.9

too much time in pitch meetings. He says, quote, Mommy and Daddy would always bring home

0:18.1

boring notebooks, pens, and chargers with company names on them,

0:22.0

but that would just go in the trash. But why not stuffies? You never throw stuffies away.

0:28.3

Quincy and his 10-year-old brother, Jackson, are co-CEOs of Stuffers, a family-run business that

0:34.9

makes custom stuffies, or plush toys, for corporate swag.

0:39.8

Their customers include companies like Reddit and Marketing Agency New Engine.

0:45.0

Their office is their playroom.

0:47.0

Their design team includes an AI model.

0:49.9

And their first year revenue?

0:51.8

$100,000.

0:53.9

That makes the Fuller siblings a case study for the so-called AI-native generation,

0:59.0

one where the gap between a child's imagination and the finished product has effectively vanished.

1:06.0

In previous decades, kids' entrepreneurship was limited by what they could do physically, delivering newspapers,

1:13.1

squeezing lemons for lemonade, mowing lawns. But with AI, the internet, and parents handling

1:20.4

the adult work, the gap between a kid's idea and a manufacturable product has dramatically

1:26.3

narrowed.

1:32.0

Their workflow is a hybrid of old-school creativity and new-age tech.

1:34.4

It begins with hand-drawn sketches.

1:37.4

For a client selling GLPs online,

1:39.2

the brothers drew out a, quote,

...

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