Inside MKBHD's Eye-Opening Ridge Deal

The Colin and Samir Show

Colin and Samir

Business

4.9 • 665 Ratings

🗓️ 28 February 2024

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

Subscribe to The Publish Press On February 22, Marques Brownlee announced that he's joining accessories company Ridge (known best for its primary product, the Ridge Wallet) as chief creative partner and a member of Ridge’s six-person board. To hear more about how the deal came together, Publish Press writer Nate Graber-Lipperman called up Sean Frank, the CEO of Ridge. You can listen to their conversation on Ridge's goals in becoming a "creator-led brand"—and why Marques signed on instead of building a product company himself. Plus: Stick to the end to hear Colin and Samir's thoughts on what this moment means for our industry. Read Nate's Article in the Publish Press Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	The goal is like, yeah, if Ridge could operate more like feastables,
0:03.5	Ridge would be a better business.
0:05.3	When you make products, sometimes you have to make shitty products for a long time.
0:09.1	I'm sure Marquez could make amazing products if you put his time and energy into it,
0:12.8	but he gets now the support of like, you know, we'll do a couple hundred million dollars this year
0:16.7	and we don't have any boss.
0:26.9	Hey, podcast listeners, Samir here.
0:28.6	I'm joined by you've got Colin.
0:29.8	And this is Nate.
0:31.3	Nate, you're back on the show.
0:31.8	I am.
0:34.0	We got another special episode.
0:35.6	Nate, why don't you tee this one up?
0:42.3	Yeah, so last week we interviewed Sean Frank, the CEO of Ridge. They're the company, probably best known for their best-selling product, the Ridge Wallet. And they announced that
0:47.3	they've brought on Marquez Brownlee, MKBHD, to join as creative partner and the sixth member of their
0:53.3	board. It's a pretty historic deal and will probably influence the way in which companies the size
0:59.8	of Ridge interact with creators and work with them moving forward.
1:04.1	Especially if it does well, which is going to be something that we're all going to be watching.
1:07.8	So this was a conversation you had with Sean for an issue of the
1:11.2	newsletter, The Published Press. If you're not subscribed, subscribe. It's at the publishpress.com.
1:15.9	But you recorded the conversation. We're going to play it for you all. And then we're going to come
1:19.1	back and chat about it. It's fascinating. I think right off the bat, we'd love to talk, of course,
	...

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