Not this year. Last year we made like $1 million, and I spent like 11.

What do you feel like you've done right and what do you feel like you've done wrong?

What is something like this cost?

That's a good question.

I feel like I have the opposite of Mark Rover's space.

I just like Bades.

Oh, God.

That's the stroke.

A child would die here.

Yeah.

And we wouldn't find out for weeks. Today we're taking the show on the road and we're heading out to go to Ludwig's office.

Actually, one of two of his offices.

He's got an office for his company called Mogul Moves.

A company that is purely created to service me, Ludwig, in all of my stuff.

And a brand new studio space for his new company called Offbrand.

The idea of it is to help those creators in the future to make cool shit, to make cool shows.

So he's kind of like a variety late night host who has all of these different formats that he can make when he's live,

that then become videos on his channel.

So we've been thinking about this concept of creator companies being

split into two sides. The unscalable side, which is where it fully relies on the creator.

If you take the creator out, the company doesn't exist anymore. If I leave, mogul moves isn't

sticking around. And now we're starting to see creators build scalable businesses, whether that's

...