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The Art of Online Business

Inside Look: Mai-kee Tsang’s Lead Magnet & Tripwire Funnel

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Team Building, Online Business, Outsourcing, Marketing, Facebook Ads, Business Scaling, Business, Online Marketing, Productivity, Evergreen Sales Funnels, Podcasting, Youtube, Entrepreneurship, Social Media

4.8828 Ratings

🗓️ 17 November 2023

⏱️ 20 minutes

🧾️ Download transcript

Summary

Join me for an insightful episode where I break down a top funnel and unveil the secrets behind a successful lead magnet to tripwire strategy. I delve into the intricacies of Mai-kee Tsang's funnel, exploring every facet from the compelling opt-in page to the irresistible tripwire offer. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpSign up for ThriveCart‍‍ ‍‍ ‍‍ Whether you're a seasoned marketer o...

Transcript

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0:00.0

Don't miss the opportunity. If you're going to go through the trouble of planning, which you should, a welcome offer, aka Tripwire, on your thank you page, put an order bump on that checkout page for the welcome offer, but then also have an upsell. Why not have your main offer as the upsell? You could do a limited time discount of the main offer if you wanted,

0:21.5

but on that very next page after somebody hits by, and you know, another page shows up and it

0:26.7

says, wait, your order not complete. Would you like to add this other thing? That's the upsell.

0:30.8

You could have your main offer there. Hey there, Quay Joe here. Welcome back to a funnel fix

0:36.9

Friday. And if my voice is new to you, I am the new co-host of the Art of Online Business podcast. And today, I'm going to react to this page. If you're watching on the YouTube channel, you can see the opt-in page for the be our podcast guest guide.

0:54.9

It's a guide presented by Maykai Seng,

0:57.7

and I'm going to opt in and see what there is to see

1:00.3

and give you my impressions of it in hopes that your takeaways

1:04.9

from this audio episode or video episode on YouTube

1:09.0

will help you craft a better landing page. And if that

1:14.1

sounds good to you, keep on listening. So what I see here on screen, and by the way, if you

1:21.5

have not subscribed to the YouTube channel, please subscribe to the YouTube channel. There is a link in the podcast show notes below.

1:30.3

So what I see here on screen is a picture, an image of what looks like an iPad mini, or maybe it's an iPad air with a pencil on the left hand side.

1:40.3

And on the right hand side is some header text and then some body text. And

1:46.1

the body text has two different kinds of fonts. The header text says be our podcast guest. And

1:53.2

the word podcast is kind of in these crowley queue brackets that remind me of college calculus, which is scary, but I like the way it looks.

2:03.6

And underneath that would be body text, but it's in bold.

2:07.6

And then further underneath is some black italicized text.

2:12.6

And then all at the bottom is just an embedded field or an embedded form, which says name and then email and then a call to action button.

2:23.8

Okay, let me tell you what I think.

2:25.5

First of all, if I were you and making a landing page, an opt-in page, I would not have it embedded on your website.

2:34.7

As in, I would not have your regular website navigation menu, viewable at the top, like this one,

...

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