How To Reduce Your Ad Costs by 40% or More

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Team Building, Online Business, Outsourcing, Marketing, Facebook Ads, Business Scaling, Business, Online Marketing, Productivity, Evergreen Sales Funnels, Podcasting, Youtube, Entrepreneurship, Social Media

4.8 • 828 Ratings

🗓️ 15 November 2023

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, we'll dive into the world of Facebook ad costs and reveal how you can slash them by a whopping 40% or even more! We'll explore the power of a compelling tripwire (a.k.a. welcome offer) and its potential to make a significant impact on your ad spend. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ Also, we'll share a real-life example of a successful welcome offer that generate...

Transcript

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0:00.0	you're thinking of your welcome offer, much like all those candy bars that are by the cash
0:06.7	register in a supermarket, you know? It's you've done your grocery shopping, but dang it that
0:12.2	butterfingers right there. You want the price to make what you're selling an absolute no-brainer.
0:18.6	Like, of course I'll do that. All right, what's up, my friends?
0:22.4	It's Rick here.
0:23.8	And we're going to be talking about how to reduce your ad cost by 40% or more.
0:28.0	One of the biggest questions that I get.
0:30.4	And Quo, I know you get this question all the time.
0:33.8	Yep.
0:34.3	How do I lower my ad costs? And we're going to be talking about, I don't want to say the best way because there's always different ways you can do this.
0:41.9	But we want to share this whole.
0:44.1	Let's get it right out of the way right now.
0:46.2	Tripwire.
0:47.2	This whole concept of tripwire, right?
0:49.8	It's so negative.
0:51.0	It's not the best name in the world. You know, if you've listened on previous episodes, we kind of joke and let's,
0:55.8	let's rename this to welcome offer.
0:58.6	We're not trying to trip people up.
1:00.8	We're not trying to booby-trap people.
1:02.8	We're trying to give them a quicker win earlier on in their interaction with us as an online
1:07.8	business owner, right?
1:09.1	Offer them a good experience when they come in.
	...

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