Something that I've been saying a lot recently is with case studies specifically, they let people

try before they buy. And that's a big, big thing right now, especially with like the economy and

like people are nervous to spend money more so now than they have been in a while. And case studies

really let people see this is what I'm walking into. This is a path that I could take to get to

the destination I want to.

All right.

Welcome to today's episode, my friends.

How the heck are you?

Rick here, obviously, always joined by Wayjo.

We're going to be talking about social proof.

It's super important for an online business owner to show that people like them, people do business

with them, people have learned and gotten results from their program. And after hearing the

episode in March with Brittany Hersberg, I thought, Rick, we should have her back on. Yeah,

Brittany is, for those of you guys yet haven't listened to the episode in, what was the number,

Wadeo? Episode 68. 68 March 22nd, I believe, 2023. Definitely check that episode out. It's not like a,

you have to listen to that one first before listening to this one, but it's, we're taking it a step further here today. And it's not just like,

I mean, you all know that social proof is, is, is necessary, right? But we want to take it,

we want to kind of like carve it up a little bit here today talking about, you know, what exactly

it is, how it differs from different, you know, whether it's a case study or

what have you, how to get good, you know, pieces of social proof. You know, I was recently in

New Hampshire with my daughter visiting my mom. And we were, I forget what we're looking for.

I think it was at the airport or something like that. We're looking for some food. And there was

...