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Naked Beauty

Inside Beyoncé’s Cécred Debut

Naked Beauty

The Naked Beauty Podcast

Arts, Fashion & Beauty

4.71.2K Ratings

🗓️ 26 February 2024

⏱️ 34 minutes

🧾️ Download transcript

Summary

After months of eager anticipation, Beyoncé, Ms.Tina Knowles and a team of hardworking experts have delivered on arguably one of the most important celebrity beauty ventures that we’ve seen in a long time: Cécred (pronounced “sacred”). Having received an invite to attend the debut of this haircare line and going home with all of the products, tune in hear me break down:  

  • Why this is the perfect moment for Beyoncé to establish a haircare line and the deeply rooted intention behind it (0:00-10:30)
  • How I created a look for Cécred’s top secret, all-white party because I had to come correct!  (10:30-20:00)
  • The launch party itself! From the hair show, to the beauty industry giants, to the Naked Beauty listeners that showed love  (20:00-30:00)
  • Which Cécred products I’m most excited about (30:00-35:00)




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Transcript

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0:00.0

I can do anything.

0:05.0

Hello, I'm Brooke de Vard and you're listening to the Naked Beauty

0:09.0

Podcast.

0:10.0

Beyonce just makes us feel like we can do anything. In fact, I would say she reminds us that we can do anything.

0:17.6

Think about the way we have watched her go from house music to now country music.

0:22.0

She did a guitar collection with Balman. Now she has her

0:24.7

hair care line launching. She directed a feature documentary film about the

0:29.6

Renaissance World Tour that she did. The thing that she makes clear in that film in particular

0:34.4

is you're going to have to put your heart and soul into it, but it is all possible.

0:38.8

I'm recording this podcast the day after the most incredible night celebrating the launch of Sacred, which of course is the new

0:45.6

hair care line lovingly developed by Beyoncé and Miss Tina Knowles. Now the serotonin

0:50.6

boost that I got from receiving this email you cannot imagine.

0:55.0

Let me read the email.

0:56.0

Now at the time of receiving this email everything is under strict embargo, everything super

1:00.0

confidential.

1:01.0

So the email comes, we're excited to invite you to the launch event for Sacred, a hair care brand by Beyoncée, Noles Carter.

1:07.0

This invite is non-transferable and does not include plus ones.

1:10.0

Final details will be provided the morning of the event, right?

1:14.0

So we just know what day it is and not that much else,

1:17.0

but there is a beautiful invitation,

1:19.0

and the dress code says, all white, no exceptions. So I'm absolutely freaking out over receiving this email I am

1:25.4

so excited and before I even just like get into the night and the preparation process

...

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