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Barbell Shrugged

Innovative Strength Equipment to Make Strength Training Accessible, Fun, and Engaging w/ Eleiko CMO Jochem Oldenbroek Anders Varner, Doug Larson, and Travis Mash - Barbell Shrugged #440

Barbell Shrugged

Doug Larson

Business, Training, Fitness, Health & Fitness, Paleo, Weightlifting, Nutrition, Crossfit

4.72.8K Ratings

🗓️ 12 February 2020

⏱️ 75 minutes

🧾️ Download transcript

Summary

In this episode of Barbell Shrugged, Anders, Doug, and Travis discuss:

Relationships with the Olympics and Powerlifting Federations

How to innovate equipment to make strength training more accessible

Rigorous testing process at Eleiko

How to innovate new equipment for strength training

The responsibility of designing equipment to test the highest levels of strength

Why Eleiko is the leader in barbell design and strength equipment innovation.

And more…

Anders Varner on Instagram

Doug Larson on Instagram

Travis Mash on Instagram

Jochem Oldenbroek on Instagram

TRAINING PROGRAMS

One Ton Challenge

One Ton Strong - 8 Weeks to PR your snatch, clean, jerk, squat, deadlift, and bench press

20 REP BACK SQUAT PROGRAM - Giant Legs and a Barrell Core

8 Week Snatch Cycle - 8 Weeks to PR you Snatch

Aerobic Monster - 12 week conditioning, long metcons, and pacing strategy

Please Support Our Sponsors

“Save $20 on High Quality Sleep Aid at Momentous livemomentous.com/shrugged us code “SHRUGGED20” at checkout.

US Air Force Special Operations - http://airforce.com/specialops

Organifi - Save 20% using code: “Shrugged” at organifi.com/shrugged

PRx Performance - http://prxperformance.com use code “shrugged” to save 5%

Transcript

Click on a timestamp to play from that location

0:00.0

Another sellout can focus fitness one-ton challenge.

0:03.2

Snatch Clean Jerksquat, Deadlift and Bench were testing the lifelong pursuit of strength.

0:08.4

And we're having the most fun making strong gems stronger.

0:12.0

Been loving working with all the gems, getting the one-ton challenge in there.

0:15.6

And the fact that these things are selling out, it's so obvious.

0:19.1

We have the new, coolest, most fun weightlifting competition that exists.

0:24.9

It's not just another CrossFit competition that's hitting the scene in your town.

0:30.8

It's not a weightlifting or a powerlifting competition.

0:33.8

We live in the middle of all of them. We make a fun like CrossFit.

0:37.2

We lift the weights like the powerlifters.

0:39.3

We lift the weights like the Olympic lifters. We combine them all together.

0:42.5

And the most important thing is we're putting barbells and people's hands and smiles on their faces.

0:47.4

If you were a gemowner and you would like to host the one-ton challenge,

0:50.6

you need to send me an email right now, anders at barbellstrug.com.

0:55.1

Anders at barbellstrug.com.

0:58.7

So excited because we're working with gems.

1:00.6

We're helping them get these events off the ground,

1:02.5

providing them with all of the marketing materials that you need.

1:06.3

Plus landing pages, leaderboards, everything to keep your community engaged.

1:10.8

We've got the emails to let them know what's going on.

1:13.5

We've got the social media posts to bring some coaching, bring some guidance,

1:17.9

get everybody comfortable with the day.

...

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