4.7 • 2.8K Ratings
🗓️ 12 February 2020
⏱️ 75 minutes
🧾️ Download transcript
In this episode of Barbell Shrugged, Anders, Doug, and Travis discuss:
Relationships with the Olympics and Powerlifting Federations
How to innovate equipment to make strength training more accessible
Rigorous testing process at Eleiko
How to innovate new equipment for strength training
The responsibility of designing equipment to test the highest levels of strength
Why Eleiko is the leader in barbell design and strength equipment innovation.
And more…
Jochem Oldenbroek on Instagram
TRAINING PROGRAMS
One Ton Strong - 8 Weeks to PR your snatch, clean, jerk, squat, deadlift, and bench press
20 REP BACK SQUAT PROGRAM - Giant Legs and a Barrell Core
8 Week Snatch Cycle - 8 Weeks to PR you Snatch
Aerobic Monster - 12 week conditioning, long metcons, and pacing strategy
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Click on a timestamp to play from that location
0:00.0 | Another sellout can focus fitness one-ton challenge. |
0:03.2 | Snatch Clean Jerksquat, Deadlift and Bench were testing the lifelong pursuit of strength. |
0:08.4 | And we're having the most fun making strong gems stronger. |
0:12.0 | Been loving working with all the gems, getting the one-ton challenge in there. |
0:15.6 | And the fact that these things are selling out, it's so obvious. |
0:19.1 | We have the new, coolest, most fun weightlifting competition that exists. |
0:24.9 | It's not just another CrossFit competition that's hitting the scene in your town. |
0:30.8 | It's not a weightlifting or a powerlifting competition. |
0:33.8 | We live in the middle of all of them. We make a fun like CrossFit. |
0:37.2 | We lift the weights like the powerlifters. |
0:39.3 | We lift the weights like the Olympic lifters. We combine them all together. |
0:42.5 | And the most important thing is we're putting barbells and people's hands and smiles on their faces. |
0:47.4 | If you were a gemowner and you would like to host the one-ton challenge, |
0:50.6 | you need to send me an email right now, anders at barbellstrug.com. |
0:55.1 | Anders at barbellstrug.com. |
0:58.7 | So excited because we're working with gems. |
1:00.6 | We're helping them get these events off the ground, |
1:02.5 | providing them with all of the marketing materials that you need. |
1:06.3 | Plus landing pages, leaderboards, everything to keep your community engaged. |
1:10.8 | We've got the emails to let them know what's going on. |
1:13.5 | We've got the social media posts to bring some coaching, bring some guidance, |
1:17.9 | get everybody comfortable with the day. |
... |
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