Welcome back to the podcast. Today I'm joined by Daniel Priestley. Daniel is an entrepreneur,

bestselling author, an international speaker. And I cannot think of a book that I've recommended as many times as I

have recommended Daniel's book, Key Person of Influence. So I listened to this book on Audible last year.

And honestly, as well as being incredibly valuable, it was also validating for me, as someone who

has built a career essentially as a digital entrepreneur,

someone who really advocates for everyone to be intentional about creating what I usually call

a personal and professional brand. Daniel is not only an incredibly successful entrepreneur himself,

but he also teaches others how to do what he has done in their

industry and how to become a person of influence. So in this episode, we're going to talk about

the importance of influence and what that really even means today. The current landscape for

entrepreneurs and businesses and Gen Z, a generation of side hustlers. Future opportunity and

disruption, I have got so much to talk about with Daniel and I know that this conversation is

going to bring so much value. So please listen, learn and take action, implement the things that

he tells you and I promise you it will have an immeasurable impact.

Daniel, welcome to the podcast. How you doing? I'm feeling great after that intro.

I just work in PR. Yeah, I'm feeling all pumped up. Although a little bit of pressure, it's like, okay, what have I got to say? I've got to say something immeasurable. All right, I'm on it.

All right. Well, it's going to be great. A lot of people, I think a really great place to start actually would be that a lot of people who maybe consider themselves entrepreneurial,

maybe they have a side hustle, when I talk to them about defining what they do, you know,

what is their professional brand, what I kind of identify,

what sets them apart. They find it incredibly difficult to do that and then also to be able to

tell other people in a clear way what they do and why they do it. So I thought that you'd be a great

person to ask about this. Why is it important for us to, I guess, firstly identify what it is about us that is

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