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Here's your money briefing for Thursday March 14th. I'm J. R. Whelan for the Wall Street Journal.

Have you tried shopping recently and coming away only spending what you thought you would?

Good luck with that.

Stubborn inflation is causing our expectations of what things should cost to be out of

sync with reality.

When people think that deodorant should cost, say, $4 because they've been paying

four dollars for a decade, maybe longer, and then it actually costs $8.

People are upset about more than just losing that $4.

They feel like something is deeply structurally wrong.

We'll talk with our reporter, Rachel about what some people are doing about it.

After the break. AI may be the most important new computer technology ever, but AI needs a lot of

processing speed and that gets expensive fast. Upgrade to the next generation of the

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