When you can lean into discomfort in some way, that is where newness springs forth.

I think it's really about being really good at being okay with getting uncomfortable.

Let it out, let. I'm Kady.

This is my podcast.

400th episode. Wild. It's a lot of conversations,

a lot of hours on the internet of my voice asking questions to people I admire. And today,

one of those people.

Alyssa Benjamin, she's a brand and communications consultant and strategist and she

specializes in creating meaningful experiences, which is how we met actually, and engaging content

and telling compelling stories for values-based brands. And I'm reading this from

her website right now, and it includes some clients that she's worked with, which we didn't

fully get into. So I'll mention a couple of them here, Eileen Fisher, Scribner's Catskills Lodge,

Goodmove. And if you've been for a while you know Jules the founder of Good Move and

Let It Out is listed because as you'll hear we work together on something.

She most notably has a project called Our Nature that includes a hiking club and events

and a podcast which explores the methods systems and practices that bring us into greater alignment with the natural world.

And I can't think of a better guest than Alyssa to celebrate the 400th episode of this show.

We recorded in person sitting across from each other with snacks between us and my friend Blue, my friend Heidi's dog.

How this episode feels is exactly how I want let it out to feel every week.

Like you're eavesdropping on two friends, maybe two friends that haven't become friends yet,

but maybe they will after this conversation or you'll end up becoming their friend or following

their work. It exposes you, hopefully, to new perspectives. Maybe it makes you feel uplifted and

...