In Bed with Ariel Kaye, Founder of Parachute Home

Everything is the Best

Dear Media, Pia Baroncini

Pia, Everything, Best, Media, Society & Culture, Baroncini, Dear, Education

4.6 • 1.2K Ratings

🗓️ 21 October 2020

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

Ariel Kaye grew up in Santa Monica, CA, and moved to NY to attend college. After ten years of work experience, Ariel was itching for something more. One day while shopping for sheets, she realized she was surrounded by the same plastic packaging and a bunch of unidentifiable brands, most of which had sheets covered with synthetics and chemicals. So came the “ah ha” moment; most people knew where they bought their sheets but not the brand - there was no brand/customer connection. As someone who had spent her career building that connection in her years in advertising, Ariel knew it was an opportunity she had to take. So, she took some money out of her savings, and flew to Europe in search of a factory. She learned about craftsmanship, got some pricing, and came back home ready to disrupt the industry. She spent a year developing the brand, raising small amounts from friends and family, and launched Parachute in January 2014. In this episode, we discuss her creative process, the importance of the feeling of “home”, how she raised over 40 million, juggling being a momma and business owner as well as Parachute’s next steps. It’s a great conversation you don’t want to miss. Stay tuned to the end of the pod, where Davide and I answer your relationship questions.

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Follow Parachute home: instagram.com/parachutehome

Submit Relationship Q’s: [email protected]

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Transcript

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0:00.0	The following podcast is a dear media production.
0:02.8	Hi, this is Pia Barancini and welcome to everything is the best, the podcast where I get vulnerable
0:14.9	and make others do it with me.
0:17.5	The goal here is to deep dive into interesting people's journeys, finding common denominators,
0:21.8	and hopefully making you feel not so alone.
0:24.0	So let's laugh, let's cry, and let's get inspired to live our best lives.
0:31.0	Thank you for joining me. Just ordered a bunch of sheets and pillows.
0:37.0	Like, I want to get to just fully know you, like,
0:40.0	where are you from, what did you want to do?
0:42.0	And like, what was the genesis? What was the moment you were like I am going to make
0:45.9	Sheets because it's such you completely have disrupted
0:49.6	Buzzbird but you have totally like disrupted this industry.
0:53.0	I was in New York for 10 years and I never really knew what I wanted to do.
0:58.0	I like was always all over the place.
1:01.0	I like, I'm a very unconventional career path. I went to
1:05.4	NYU and I was in the school of individualized studies so I got to make up my own
1:08.6	major so I kind of just like dabbled in everything. I had internships at Gucci at
1:13.4	Nickelodeon at Sony. Like I just was like, who knows? I'm going to try everything.
1:18.0	So after college I worked in PR and then I worked in advertising and then I went back to grad school because I just again did not know what to do.
1:25.3	But that's in grad school I had this like extra time and I started getting really interested in home and decor and like interior design and I started an interior design blog just for fun and I started helping friends decorate their homes or apartments because we were in New York.
1:45.2	And so I started shopping a lot.
1:46.9	Like I would like spend my weekends going to like ABC and all of these stores to help my friends
	...

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