How open I paid $200 million for an 18-month-old podcast. So TBPN, which people thought it was Tech Bros podcast network. I thought it was that the whole time, but apparently it's called something else. So they paid $200 million for this podcast. I'm opening up the post right now on Instagram. I didn't know those $200 million. I saw the post because the posts I saw when they did the announcement, they didn't disclose a price. What did you think it was? I had no idea. Yeah. So anyway, the key thing here is I'm not going to pull it up. So $200 million. And the thinking here is that we can talk about this. Open AI, they get a lot of press written about them, right?

Not all of it's good press right now, especially that New York Times article, right?

So the thinking here is like Andres and Horowitz has said that, you know, they want to own the media. They want to own what's being said about them. So I think this is what Open AI is trying to do. And for Sam Altman, it's probably like, okay, it's $200 million. it's probably a drop in the bucket versus all the other stuff that they have going on.

So you probably let the transaction through.

Now, so they have to on. So you probably let the transaction through.

Now, so they have to turn off all their ads now. This podcast, last year did $5 million with the 11 employees. This year it has like a $30 million run rate. That being said, so now it's going to be their distribution channel or whatever. you know, you can argue with the distraction,

but maybe they have somewhat like a VP that's managing it.

What do you think about this transaction? So they already have so many eyeballs. I think it's a waste, but that's just my two cents. Also owned by them, I think your guests are going to end up changing too and who's going to want to be on it and not be on it. For example, why would Zuck want to continue to be on a podcast owned by Open AI?

That's just my two cents.

Maybe I'm wrong.

You and I are both media companies and of ourselves, right?

Because we have audiences.

I find that media, having eyeballs is really valuable, but owning the properties isn't always the best. And,

you know, like, you know, we throw conferences all throughout the world and our own events.

So we just came back from Canada. And I was doing an event in Toronto. And I think our event is called Full Circle. I should know this, but I don't know that. Unbelievable. I showed up. I didn't even know we were having an event. But dude, I'm speaking sometimes like four times a week where it's just so hard to keep track. Yeah. It's just like, all right. You went from no speaking to full speaking. More than last year. It's just ridiculous. Yeah. I think this week alone, I gave five speeches. Wow. Including online? No, not including all in person. All in person. It's becoming so much that like I didn't even know we were throwing our own event.

Yeah.

I know we throw our own event, but it's usually partnered with the Canadian Marketing Association.

And this time, they're just like, we want to throw our own event like an NP digital event.

So what our team did, which I thought was really smart, there's a conference, a social media conference that I was speaking at the next day called Social Next. And I spoke at their Calgary event. I spoke at

their Toronto event yesterday. They had really good ratings and feedback from me. The founder of

he said, he's just like, hey, guess what? His name's Mike. He's like, did you know you were a highest

rated speaker? He's like, you know, pretty much for the whole event.

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