If I Wanted to Make $10M in The Next 12 Month, Here’s What I’d Do
The Martell Method w/ Dan Martell
Dan Martell
4.9 • 626 Ratings
🗓️ 21 November 2025
⏱️ 28 minutes
🧾️ Download transcript
Summary
I became a multi-millionaire at 28, but if I had to make my first $10M in the next 12 months, here’s exactly how I’d do it.
This isn’t for everyone.
If it sounds “too hard,” building real wealth might not be for you.
But if you’re willing to do the work, this is the blueprint.
✅ Get your FREE Sell by Chat Playbook here: https://go.danmartell.com/4oSDyrq
Transcript
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| 0:00.0 | I became a multi-millionaire at 28 years old. But if I had to go back and make my first $10 million in the next 12 months, this is exactly what I do. Welcome to the Martel Method. I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. My bestselling book, Buy Back Your Time, is out now. |
| 0:24.0 | Grab a copy at buybackyourtime.com or at any of your preferred online retailers. |
| 0:28.9 | So let's start with month number one. |
| 0:31.1 | Do the money math. |
| 0:32.5 | Before we can make $10 million, we need to break it down. |
| 0:36.4 | That way it makes it more realistic because you could |
| 0:38.5 | sell 100,000 things for $100. That's like consumer level. You could sell 10,000 things for $1,000 each. |
| 0:45.9 | That's usually what the small business transaction size is. You could sell 1,000 things for $10,000 each. |
| 0:52.0 | That's usually mid-market. Or you could sell 100 things for $100,000 each, that's usually mid-market, or you could sell 100 things for 100,000 each. |
| 0:56.8 | That's more enterprise-level sales. |
| 0:58.9 | The whole idea I'm going to teach you is to sell less for more money so that you have less |
| 1:03.2 | work to do. |
| 1:03.9 | You hear this analogy all the time in sales where it says, look, you can go hunt rabbits, |
| 1:07.3 | you can hunt dears, or you can hunt elephants. |
| 1:09.2 | Elephants get a lot of meat, but you |
| 1:10.9 | have long sales cycle and they're hard to find. It's more complicated. Rabbits, you can get some of them, but you don't have a lot of meat on the bone. Whereas if you get a good deer or a buck, that's what you want to be aiming for. This is why I love going mid-market. They're easier to find, quicker to sell to, they buy faster, |
| 1:27.8 | and they have the highest price for effort. |
| 1:30.2 | If I wanted to make $10 million, mid-market they're easier to find quicker to sell to they buy faster and they have the |
| 1:28.5 | highest price for effort if I wanted to make ten million dollars this year I would |
| 1:33.4 | pick a mid-market opportunity meaning I would try to sell something around $10,000 |
| 1:38.3 | of transaction because it's got more meat on the bone so I can sell less things for |
| 1:43.0 | more money so now that you've got your |
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