When we think of entrepreneurs, we often think of working 100 hours a week and having no time for our family.

But as I climbed the ladder of success and I met billionaires along the way, I learned something simple.

Top level entrepreneurs run their businesses in completely different ways, making way more money by working way less hours.

And if you don't master every level, you'll be stuck in the hamster

wheel of entrepreneurship, never getting the freedom you started the business for in the first

place. So I'm going to show you what it looks like to run a business at every level and how to

adapt to each one. Welcome to the Martel method. I went from rehab at 17 to building a $100 million

empire and being a Wall Street Journal

bestselling author.

In this podcast, I'll show you exactly how to build a life and business you don't grow to

hate.

My bestselling book, Buy Back Your Time is out now.

Grab a copy at buybackyourtime.com or at any of your preferred online retailers.

So level one, 100K to 300K, this is what I call the hustler. So at this level, you sell your time. Your goal is to prove to other people that you can deliver value. It's the proof, not the polish. So there's two signs that you're stuck at this level. The first one is you're doing everything.

Everybody wishes it wasn't that way, but guess what? That's where we all start. We have to do everything. The other thing is we're selling our time, meaning that when people buy from us, we're the ones that are doing the work. That's why we call it the hustler. Here's a very clear framework to help you level up to the next stage. I call it the scaling credo. The whole point is to focus,

which stands for follow one course until successful, which means we have to pick one target

customer, sometimes called an ICP, an ideal customer profile. Pick one customer that has the pain

that your product can solve. The second is one product. Don't sell 14 offers.

Sell one offer. The third is one conversion tool, one way of selling. Most of the time

at this level, it's you getting on a phone and talking to the buyer and communicating the

value that your product solves and getting good at communication, getting good at sales.

That is a meta skill you're gonna take to the next levels.

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