Ian Rogers
Tetragrammaton with Rick Rubin
Rick Rubin
4.6 • 1.2K Ratings
🗓️ 3 September 2025
⏱️ 94 minutes
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| 0:00.0 | Tetragrammaton When we spoke two years ago, I was in a way pouring my heart out as this pariah. |
| 0:31.5 | That was the summer of 23, and FTX had happened in 22. |
| 0:36.3 | And I think even in that moment, those of us who worked in crypto were a bit in denial as to just how much damage FTX had done to the world of crypto. |
| 0:45.8 | Again, I think that the important way to contextualize these things is, as the author Carlotta Perez wrote, technological revolutions always have a rush of opportunists. |
| 1:00.8 | And even when there are good ideas, there is overinvestment, there's a bubble, the bubble bursts, and then you get 30 years of sustained growth. |
| 1:11.5 | In her book, she talks about it over history, |
| 1:13.7 | and the book was written in 2002, |
| 1:15.2 | so it sort of concludes with the dot-com bubble, |
| 1:17.7 | but we were really feeling it in 2023 |
| 1:20.7 | in the world of crypto. |
| 1:22.1 | Was FTX the bursting of the crypto bubble in some way? |
| 1:26.3 | I think it was that 1999 moment, yes. And the reason I think |
| 1:30.3 | you can say that, because there have been many crypto cycles before. You had an ICO bubble in 2017 |
| 1:36.5 | where everyone was going to create a coin. There was Kodak coin. So there were certainly other bubbles. |
| 1:42.1 | But the FTX one, it was a Larry David Super Bowl ad followed by the founder of that company |
| 1:48.6 | in prison big. |
| 1:50.1 | But is that because the players in that story were the biggest institutions in the world |
| 1:56.9 | as opposed to just regular people? |
| 1:58.7 | I think it was right at that precipice is the answer. I think that |
| 2:02.8 | you had the biggest players in the world and players like Black Rock, Larry Fink, and BlackRock, as |
| 2:08.5 | an example, beginning to realize that this is real and that this is an innovation and this this is an |
| 2:14.9 | innovation that's going to change the world of finance. At the same time, |
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