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Tetragrammaton with Rick Rubin

Rick Rubin interviewed by Ian Rogers (Bonus episode)

Tetragrammaton with Rick Rubin

Rick Rubin

Arts, Society & Culture, Philosophy

4.61.2K Ratings

🗓️ 5 September 2025

⏱️ 43 minutes

🧾️ Download transcript

Summary

In this bonus episode, Ian Rogers turns the tables and interviews Rick Rubin, recently named one of TIME Magazine’s 100 Most Influential People in AI, about The Way of Code: The Timeless Art of Vibecoding. Ian Rogers is a pioneering executive whose career spans music, luxury, and crypto, with leadership roles at Beats Music, Apple, LVMH, and now Ledger. ------ Thank you to the sponsors that fuel our podcast and our team: Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Transcript

Click on a timestamp to play from that location

0:00.0

Tetragrammaton For the way of code, the timeless art of vibe coding, who was the audience?

0:31.2

The hope for the way of code was that the people that would be the first audience would be coders.

0:40.2

The people most interested in coding seem to be coders, the tech community.

0:45.7

And I think of the tech community as being really good at some things

0:50.1

and maybe less connected in other ways.

0:53.9

The way of code was an opportunity to bridge that gap

0:58.1

and maybe turn a more technical audience onto more metaphysical ideas.

1:05.1

And how did that idea come about from seeing this meme of you around vibe coding to saying,

1:12.4

oh, maybe I can turn this around into something else.

1:15.4

What was the path there?

1:16.4

The first step was, saw the meme, laughed.

1:21.0

After several days, it was like more and more of seeing the meme again and again,

1:26.2

seems to have a life of its own, you know,

1:28.2

as a spectator.

1:29.3

Yeah.

1:29.9

And then the first thought was, how can I participate in this?

1:33.0

Is that a good idea or bad idea?

1:34.6

If it's a good idea, what could it look like?

1:36.7

And the first thought was, well, I do these daily tweets.

1:39.7

And in the tweets, I share a quote that usually could be interpreted as something inspirational or something thoughtful or something to think about.

1:51.4

But it's usually pretty open and poetic purposely because the purpose of it is more of a prompt.

1:57.5

It doesn't tell you the specific.

...

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