4.8 • 7.2K Ratings
🗓️ 10 February 2023
⏱️ 44 minutes
🧾️ Download transcript
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0:00.0 | Now on Times Radio. |
0:02.8 | Welcome everybody. |
0:03.8 | We are going to talk about the most Googled stories of the year. |
0:06.2 | What would your last Google search have been? |
0:07.8 | It's a dangerous question. |
0:09.2 | No, it was incredibly anodyne. |
0:11.4 | You do the romance, I'll do meaty. |
0:13.2 | That sums us up. |
0:14.2 | This is what you signed up to when you decided to listen to us. |
0:16.6 | Jane Garvey and Fee Glover live on Times Radio Monday to Thursday 3-5 pm. |
0:21.8 | Listen on DAB Radio online on your smart speaker and the Times Radio app. |
0:26.4 | Don't look at their podcast over any time. |
0:30.4 | I think the number one reason why people aren't able to like launch their thing or have a successful side hustle |
0:37.8 | or really even scale their business the way that they need to is because they really struggle to know |
0:43.8 | what is my niche and people think that niche is their industry. |
0:47.4 | Well, like I'm in fitness, that's my niche. |
0:49.0 | No, no, no, that's a that's an industry. |
0:52.0 | Even if you were to say I'm a personal trainer, well, that's a subcategory of an industry. |
0:57.0 | But your niche is something very specific. |
0:59.2 | It is specifically what you do within that category, within that industry that is unique and nuance to you |
1:06.6 | and people are so afraid to do this because I think if I niche down too much, |
1:09.8 | well, then aren't I going to exclude certain customers? |
... |
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