Hyperice - More than a Product. It's a Movement

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 1 May 2020

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Part 2 of this feature, Jim Huether, CEO of Hyperice, continues sharing the inside story of building the world's leader in recovery and movement enhancement technology, utilizing ice, heat, percussion, and vibration.

In part 2, Jim discusses What makes Hyperice different than competitors, Why they use Aerospace concepts in their Engineering, What questions they ask themselves when designing products, How they marry sophisticated technology with simplicity, Why Jim feels they are just at the beginning of this market, Why the recent acquisition was like two great industry giants joining forces, Why he wants Hyperice to be remembered as an innovator, Why they don't sell products but a movement, How they dealt with Tariffs, How they dealt with COVID-19, How they build the Hyperice culture, Why Jim is learning Mandarin, and so much more.

Join us while Ramon Vela interviews Jim in Part 2 of this episode and listen to him share the inside story of a brand.

For more on Hyperice visit: https://hyperice.com/

Justuno - justuno.com/ramon
Pattern89 - pattern89.com/pod
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios.
0:08.0	This is not your average entrepreneur or e-commerce podcast.
0:12.0	And he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.1	If you're nervous about your online business right now, consider this.
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1:02.8	Again, that's just do know.com forward slash Ramon.
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	...

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