KURU Footwear - Turning Your Childhood Dream into a Business

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 5 May 2020

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

When Bret Rasmussen, Founder of KURU Footwear was a kid, he wanted to be a shoe designer (he has the sketches to prove it). But somewhere along the way, like many of us, he became convinced that he had to grow up and that meant doing something practical that earns money versus following his dream. So he got a degree in Finance and started working for startups. Then he got laid off. This proved to be a catalyst for him. He asked himself, why not follow my dreams. Why not be a shoe designer? Why not be passionate about what you do. Why not create! And so he did and the rest, as they say, is history.

In part 1 of this feature, Bret discusses His entrepreneurial journey, Building a footwear brand for people with foot pain and for those who want to avoid it, How what you wear could affect your performance, Why for him being an entrepreneur means being authentic, Why being an entrepreneur allows you to be childlike with Wonder, How he went from zero experience in making shoes to having a patent, How to network, What happened when he entered a biz plan competition, Why KURU tech works, Why he had to work side hustles even after raising funds, and so much more.

Join us while Ramon Vela interviews Bret in Part 1 of this episode and gets the inside story f this killer brand.

For more on KURU Footwear visit: https://www.kurufootwear.com/

Gorgias - Gorgias.link/story
Fenix Commerce - https://www.fenixcommerce.com/
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.0	Hey, you. Hey, you.
0:22.8	Yeah, you.
0:24.6	You work so hard to acquire customers,
0:27.3	but what are you doing to keep them happy?
0:30.6	Now, I'm shocked by how many e-commerce stores don't have a help desk,
0:34.9	let alone one built specifically for e-commerce.
0:38.3	So let me introduce you to Gorgeous, which is the number one rated help desk for e-commerce
0:43.0	and sets up with Shopify and dozens of other apps right out of the box.
0:48.6	So not only can they help you give better, faster, and more accurate resolutions,
0:53.8	they can even help you increase
0:55.2	revenues. So visit gorgias.com.combe, again, that's gorgias spelled gorgias.combe,
1:07.9	forward slash story. And keep in mind, if you you sign up you get your second month for free
1:14.1	hey my friend that Phoenix Commerce can provide up to a 50% reduction in
1:21.7	abandoned cards how do they do this they give your customers an Amazon-like
1:26.7	experience by providing real-time,
1:29.1	accurate delivery options on your product pages, card, and checkout. In other words, they give
1:35.0	you the power to enable discounted two-day, three-day, and four-day delivery promises to your
1:40.3	customers using data. And get this, you don't have to upgrade your shipping service.
1:46.6	For more information, go to phoenixcommerce.com,
	...

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