Value creation is not something I can make.

When a CEO gets up here and tells you he's creating value,

and when he's manipulating it, you want to run.

Value creation comes out the other end by what?

By the end of having a better competitor of alternative.

In my industry, what's a better competitor of alternative mean?

It simply means customers are going to walk past our competitors

and choose to come to you.

That's it.

Now it's hard to do, but that's the objective.

I'm Mary Long, and that's Ron Shake.

Former CEO of Panera and Albon Pan,

the current chairman of Kava,

an author of the upcoming book Know What Matters.

Earlier this week, Dylan Lewis sat down with Shake

in New York at a special live event for Motley Fool One members.

They discuss 200 years of restaurant history

and where the industry is headed next,

how to counteract the effects of pervasive short-termism

and technology's role as a naveler of experience.

So you have fed a lot of people in your lifetime.

I kind of consider you an observer of the American eater,

...