Humble Brands - Creating Products that are Good For You
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 5 November 2021
⏱️ 34 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, StoreYa, and Justuno**
“Creating products that are good for you” that's the mission of Humble Brands. Today we have Jeff Shardell, Founder and CEO of Humble Brands, a brand that makes health and beautifully scented personal care products.
Jeff worked in the tech industry in the San Francisco Bay Area for most of his career. He wanted to detoxify his life and make a change. Interestingly, Jeff became a tornado chaser which led him to New Mexico. It was in New Mexico, where he started Humble Brands about six years ago after reading about the toxicities of deodorants.
The brand uses a simple set of ingredients, super safe ingredients as well as sustainable packaging. At present, there's a fundamental change happening in the CPG world due to the rising demand for natural and sustainable products.
He talked about:
* Gratefulness
* Overview of the brand
* Why Humble Brands
* Thoughts on Tornado Chasing
* Why deodorants
* The challenges of business
Join Ramon Vela and Jeff Shardell as they break down the inside story on The Story of a Brand.
For more on Humble Brands, visit: https://humblebrands.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
MuteSix is the leading agency in performance marketing.
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The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand
*
This episode is also brought to you by StoreYa.
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*
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute 6 Studios. |
| 0:07.7 | This is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.7 | For those who don't, why don't we give them a high-level overview of the brand, if you don't mind? |
| 0:27.6 | Yeah, definitely. |
| 0:28.7 | And we can go, I'm sure, and do a little more detail later. |
| 0:30.9 | But high-level, I started the company about six years ago with a mission to create products that are good for you, |
| 0:40.5 | health and beauty, personal care products, with the simplest set of ingredients possible |
| 0:45.9 | and using sustainable packaging wherever we can. And we want all of our ingredients to be safe enough to eat because what goes on your body |
| 0:58.2 | should be safe enough to eat as well since your body absorbs so much. So simple set of ingredients, |
| 1:06.3 | super safe ingredients. And that's kind of a very high level of what humble brands is about |
| 1:11.3 | if managing your ads drives you crazy and you're all about automating your econ business |
| 1:19.4 | then you have to give storia a try storia will launch optimize and scale your ads on google |
| 1:25.9 | facebook and instagram without you having to do |
| 1:29.1 | anything. Their powerful AI will optimize your campaigns 24-7, delivering the best ads to the right |
| 1:35.6 | customers. They're a Google and Facebook partner that supports over 400,000 merchants. That's 400,000. |
| 1:43.2 | To get started and enjoy a 33% discount for the first month, |
| 1:47.5 | simply visit storia.com forward slash story. That's Storia, shto r-a.com forward slash story. |
| 1:58.7 | Hey, are you worried about hitting your revenue goals this month? Why not make the most of your |
| 2:03.3 | website traffic with Just Uno, the number one CRO tool for thriving ecommerce sites? You can grow your |
| 2:10.9 | email and SMS lists, show smart product recommendations to increase your average order value, |
| 2:16.3 | improve return on ad spend, |
... |
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