Hubs Peanuts - Using Your Brand to Revitalize a Community
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 3 November 2021
⏱️ 27 minutes
🧾️ Download transcript
Summary
*This episode is brought to you by MuteSix, Repeat, and CartText**
“Business can be part of the solution for revitalizing and rebranding a community” that's what Marshall thinks. In part 2, Marshall Rabil, Director of Sales and Third-Generation owner of Hubs Peanuts, talks about how being a healthy food company helped them during the pandemic.
According to Marshall, peanuts are the perfect night food option too. Hubs Peanuts are pioneers of blister fried cooking. They use just four ingredients, namely peanuts, salt, oil, and water. They follow a simple process for their recipe. He says that the brand is different from other brands because it's also a manufacturer.
Here he talks about:
* Snacking habits during the pandemic
* Hubs Peanuts recipe
* What's unique about them
* Product recommendation
* Their subscription service
* New partnerships
Join Ramon Vela and Marshall Rabil as they break down the inside story on The Story of a Brand.
For more on Hubs Peanuts, visit: https://www.hubspeanuts.com/
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute 6 Studios. |
| 0:07.8 | This is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:26.3 | I really do believe that business has the opportunity to do really good for a community. And our community in particular, it's not L.A. It's not Nashville. There's a lot of |
| 0:34.1 | unhealthy people. There's a lot of high rates of obesity and diabetes. There's a lot of |
| 0:40.4 | unemployment. And we don't have the same kind of things going on that some of these larger cities do. |
| 0:47.0 | And so there is a need. And I think that our business can be part of the solution for |
| 0:52.8 | revitalizing and rebranding even our community because we've |
| 1:00.0 | had a tough go the last 20 years. |
| 1:02.0 | So I'm really excited to get a little deeper into our community. |
| 1:07.0 | And I think our brand being a healthy food product that's right here locally |
| 1:14.2 | with the new retail outlet and venue for gathering is I'm really excited about where we can go |
| 1:21.0 | and so that's something I'm really excited about over the next several years to get involved more |
| 1:27.1 | with this community. |
| 1:33.5 | Now, most vendors in the Shopify ecosystem will have you believe that subscription-focused |
| 1:38.9 | commerce is the key to customer retention for CPG brands. But with monthly churn rates pushing 10% across the industry, |
| 1:47.6 | repeat has a better way. |
| 1:49.9 | Repeat will automate a frictionless reordering experience |
| 1:53.5 | for the largest part of a CPG brand's customer base, |
| 1:57.4 | the non-subscriber. |
| 1:59.5 | Repeat uses machine learning to analyze one-time shopper behavior, |
| 2:03.4 | automates reordering notifications, |
... |
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