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It's 1983 at a coffee bar in Milan, Italy.

29-year-old Howard Schultz steps inside and instantly falls in love with the place.

The aroma of fresh coffee fills the air.

The shop crackles with conversation that mixes with the sound of steam coming from the espresso machines behind the bar.

Howard is the head of marketing for Starbucks.

At the time, a small Seattle operation that specializes in selling coffee beans.

He's come to Italy to attend a trade show, but Howard finds this coffee shop far more interesting than anything that trade show has to offer.

An older man working behind the counter spots Howard in the doorway and calls out to him as if Howard was a regular customer.

Howard smiles and walks to the bar.

The older man approaches him with a smile on his face.

A espresso? Yes, thank you.

As Howard watches the man hole in a espresso shot for him, he feels like he's watching a performance.

Every move the man makes seems perfectly choreographed with a hint of theatricality.

The man returns with a shot of espresso in a small white cup.

You're an American. I am. Are you in Milan for business or pleasure?

I'm here for business, but I'm having a great time. Good. That's what travel is for.

Howard sips his espresso and his eyes go wide. You like it? It's incredible.

I don't think I've ever had anything like this at home. We don't have places where you can get these kind of drinks.

Then you'll have to come to Milan more often.

Howard takes another sip of his espresso and looks around the coffee bar.

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