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Marketing School - Digital Marketing and Online Marketing Tips

How You Can Use the New Facebook Analytics | Ep. #566

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 17 February 2018

⏱️ 5 minutes

🧾️ Download transcript

Summary

In episode #566, Eric and Neil talk about the new Facebook Analytics tool. Tune in to hear why and how you should be using it. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How You Can Use the New Facebook Analytics [00:50] In the recent months, Facebook has added the ability to look at funnels. [01:23] Now, you have the ability to check on funnels through a dashboard. [01:37] Amplitude is a great tool in conjunction with Facebook ads. [01:55] Neil feels that the data is still really off. [02:20] Even when you’re looking at conversions in Google Analytics, the numbers are always higher. [02:40] You have to be able to cross-reference your data (either internally or externally). [03:00] It’s free and in your best interest to look at Facebook analytics even if the numbers are a little off. [03:12] Think of touch-points, as well; think of this as a way to get more insights from your Facebook marketing efforts. [04:00] You need to track email as well as revenue. [04:13] That’s it for today! [04:15] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you got to look at your page speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a

0:49.3

great way to improve your load time. Welcome to another episode of marketing school.

0:55.0

I'm Erritu and I'm Neil Patel and today we are going to talk about how you can use the new Facebook

1:02.0

analytics so I'll go ahead and cap this one off so or

1:04.8

cap it off. I'll go ahead and start this one. So Facebook analytics I mean

1:08.6

obviously you know they are one of the largest advertising platforms in the world

1:12.4

right so they want to be able to arm their of the largest advertising platforms in the world, right?

1:13.3

So they want to be able to arm their advertisers with the best information so they can make better

1:17.6

decisions than ultimately spend more money.

1:20.0

So in the recent months, they have added the ability to look at your, what I really like is the ability to look at funnels.

1:28.0

So I'm able to actually look at anybody that's, you know, had a reacted on any kind of page post and then I can look at anybody that's viewed

1:36.1

a page on my actual website and anybody that has actually reached a goal, right?

1:40.4

So for example, on Single Grain, I can, let's say I'm running ads I want to be able to see

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